It’s Not Just the Numbers—It’s Listening to What They Tell You

Consumers begin leaving a trail of data from the moment you launch your marketing campaign. We see what they like, what they don’t like and whether they’re responding. Using a process known as attribution, our data specialists can help you focus on what is working while optimizing campaigns, deepening engagements and driving more quality conversions.

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Tracking and Optimizing at Every Phase
Some analytics models focus almost exclusively on what happens at the point of purchase—the “last click.” Yet that’s just the tail end of an extended customer journey.

True optimization involves close analysis of every phase. From the moment a potential customer becomes aware of your brand, we can review impressions, visibility, clicks, and engagement to determine what’s creating “lift.” Then, we can adjust your strategy as needed to help ensure that the customer journey leads to your door.

Retargeting
Prospects visit your site but may not be quite ready to take action. Don’t let that valuable prospect slip away. Our experts can “retarget” these potential customers, so they remember you. Then, leveraging strategies such as paid search, display, social leads and more, we can help bring them back.

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