At a Glance
A regional bank built a sustained brand presence and drove measurable financial product conversions through a year-long multichannel partnership with Advance Local.
Results
10.8 MILLION
impressions delivered into the bank’s markets throughout 2025
OVER 25,000
clicks to the client’s website at a .23% click-through rate, reflecting strong ongoing audience engagement
1.65 MILLION
impressions generated across four sponsored thought leadership articles
OVER 4,000
clicks to the articles, with standout performance from a piece on tariffs that sent high-quality, niche traffic directly to the bank’s site
Why it Works
Financial brands operate in a high-trust category. Audiences need to see a bank in credible, familiar environments before they act. Our combination of established local credibility, first-party audience data, and sponsored content capabilities created a system where brand visibility and thought leadership work together rather than in isolation.
What Came Next
The success of the 2025 campaign created a foundation for expanded investment heading into 2026.
The campaign is expanding into OTT/CTV to ensure we are reaching their audience wherever they are, while keeping the advertising highly targeted.
The bank also commissioned a statewide market research project to measure brand awareness and consumer sentiment across the region, which will further improve on the already impressive results.